Ep 52: Storytelling at Scale: Guide to Business Growth and Transforming Brands with Tobin Trevarthen

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December 17th, 2024

31 mins 28 secs

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storytelling frameworks spatial shift tobin trevarthen narrative flywheel narrative playbook personal development generational dynamics culture fit corporate storytelling business growth communication frameworks brand alignment storytelling in business narrative strategy

About this Episode

Welcome to Season 4 of Pivots and Plot Twists. This season's theme is SHINING BRIGHT NOT BURNING OUT.
This season is dedicated to stories of hope, inspiration and positivity, in service of helping you live well, love your work and take care of yourself brilliantly.

In this episode, we dive deep into the art and science of storytelling with Tobin, an expert in narrative and communication. From crafting globally deployed frameworks to aligning companies with their brand identities, Tobin shares insights on how storytelling can transform businesses and individuals alike. Whether you're looking to cut through the noise, position yourself in the market, or create a culture fit that resonates, this episode is packed with actionable wisdom.

We explore:

  • The fundamentals of storytelling and its impact on communication.
  • How globally deployed frameworks can create alignment across organizations.
  • The power of narrative in defining brand and business positioning.
  • What culture fit really means and key considerations to look out for.
  • The evolving dynamics of younger generations and their approach to work and identity.
  • How to reconnect with yourself and discover what truly makes you unique.

Tobin also shares a glimpse into his process of working with individuals and corporates to help them rediscover their narrative and build connections that last. Whether you're a business owner, team leader, or someone seeking clarity in your personal journey, this conversation will leave you inspired to harness the transformative power of storytelling.

Please like, subscribe, share and review our podcast - it means the world to us!

Connect with Tamsyn

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Connect with Tobin

LinkedIN: https://www.linkedin.com/in/tobintrevarthen/

Spatial Shift: https://www.spatialshift.com/

Mentions in Podcast

Book: Orbiting the Giant Hairball : A corporate fool's guide to surviving with grace by Gordon MacKenzie